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Beyoncé’s Daughters Star in New Ivy Park Campaign

todayNovember 30, 2021

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Beyoncé roams the “Halls of Ivy” in her latest Ivy Park x adidas drop.

The fifth collection between Ivy Park and Adidas arrives right in time for the holidays and was created to “unite all people, regardless of background, color or creed, while celebrating each individual’s creativity,” according to WWD.

In the accompanying video, soundtracked by Blackway’s “It Feel Good to Be Me,” Bey struts through a wood-paneled mansion while decked out in collegiate-inspired looks. Bey’s own daughters, Blue Ivy, 9, and Rumi, 4, steal the spotlight in houndstooth outfits that match their mother.

NBA stars James Harden and Jalen Green also make appearances, along with Kobe and Vanessa Bryant’s daughter, Natalia, and Ryan Phillippe’s and Reese Witherspoon’s children, Ava and Deacon Phillippe.

Bey describes the collection as a “figurative space that is somewhere between where you are now, and where you aspire to be. Described by some as a club, others as a collective, Halls of Ivy is a boundless, unconfined place where everyone is welcome.”

The collection includes 89 apparel pieces, 11 accessories, and four footwear styles, with prices ranging from $45 to $600.

Halls of Ivy will be available for 24 hours on on Dec. 9 before being released globally on Dec. 10.

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todayNovember 30, 2021

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