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Kid Cudi to Sell ‘SNL’ Dress as Part of Off-White Collection

Written by on April 12, 2021

You soon will be able to get your hands on Kid Cudi’s famous dress.

During his performance of “Sad People” on “Saturday Night Live” this weekend, the rapper sported an Off-White floral gown with spaghetti straps. The custom ankle-length dress was a tribute to Kurt Cobain, who once wore a similarly patterned dress, and coincided with the 27th anniversary of the Nirvana frontman’s death.

After his wardrobe caused a frenzy of social media, Cudi announced that he is collaborating with Off-White on a collection that will include the dress. “Im doin a collection w Off White and the dress will be included!!” he told fans.

He also thanked the designer of the dress, Virgil Abloh, and revealed the inspiration behind the look. “Virgil designed the dress for me. I told him I wanted to show love to Kurt w a floral print sundress and this man made a masterpiece,” he added. “Thank You @virgilabloh ur a fuckin genius!! Love you man we did it!!!”

In an interview with GQ, Virgil spoke about how the look came together.

“Cudi and I have history that goes back 10 years. He was on the set of a film shooting on an odd time zone and goes, ‘I need a dress for ‘SNL.” I said, ‘Say no more. I’m on it,’” said the Louis Vuitton artistic director.

Virgil hopes it inspires others to think outside the box. “For me, it represents personal empowerment despite any social norm. It vehemently represents confidence. It’s Cudi knocking on your television screen saying, ‘Hey! Be yourself.’ Day one fans of Cudi know that he isn’t the norm. He has only ever been himself.”

He added, “I could care less about the attention. I hope today there’s some kid in middle America that feels empowered by what Cudi used our privilege and platform to do.”