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Rihanna Looking to Launch Fenty Hair

todayMarch 12, 2021

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That Rihanna reign just won’t let up.

After foraying into lingerie, makeup, and skincare, the business mogul is looking to expand her beauty empire to include Fenty Hair. On March 3, Rihanna’s company, Roraj Trade LLC, filed a trademark application for “Fenty Hair.” According to documents from the United States Patent and Trademark Office, the prospective line could include shampoo, hair relaxing, straightening, lotions, bleach and color products, and hair glitter.

The Fenty Hair trademark is in its early stages of approval so a launch may still be a ways out, but that hasn’t stopped fans from sharing their excitement.

“fenty hair, fenty skin, fenty beauty… not rihanna taking over the entire beauty industry. she’s not playing,” tweeted one, while another fan joked about Rihanna releasing everything but new music.

“Can’t wait to be around the house in my fenty furnitures, fenty skin on, in my savageXfenty, doing my fenty hair , wearing fentyXpuma, while listening to absolutely NOTHING.”

The Fenty Hair trademark filing follows news that Rihanna’s Savage X Fenty lingerie line is now valued at $1 billion. Meanwhile, her Fenty Beauty line continues to perform well, with reported sales of $558 million in its first full year in operation in 2018.

Last month, LVMH Moët Hennessy Louis Vuitton announced that it was putting a hold on Rihanna’s Fenty fashion brand less than two years after its launch.

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Khalid Brings the ‘Feels’ on New Single With WATTS

Khalid brings the “Feels” on his first release of 2021. The euphoric track was originally recorded by up-and-coming singer-songwriter WATTS and uploaded to SoundCloud in September 2018 before Khalid discovered it and feel in love with it. “I can’t fight this feeling / And I don’t want to change / But I can’t fight this feeling / It’s driving me insane,” Khalid sings over the soothing production. “Tell everyone I’m leaving / ‘Cause I don’t want to stay / But […]

todayMarch 12, 2021

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